PRODUCT & HOMEPAGE REDESIGN
Everlywell | 2018
OPPORTUNITY
EverlyWell – an innovative brand offering over 35 at-home testing kits- including first-to-market tests in fertility, food sensitivity, vitamins, peri and postmenopause, and high-risk HPV – and is focused on continuing to develop the platform and test offerings to suit the needs of their community. Through a customer-first, systematic approach to EverlyWell’s platform, I helped scale performance and growth across key performance indicators.
APPROACH
Working with EverlyWell began with a heightened focus on a systematic approach uniting the different platforms: Marketing Site, Product Pages, Humana Platform and the Results Dashboard. Each platform had it’s own requirements, influencing others. Such as Humana needed to be ADA compliant and accessible which influenced other aspects such as the Results Dashboard. With my experience in creating WCAG compliant designs, I was able to update the site to be accessible. The product page also needed an update, so I created a WCAG compliant color system to be used throughout the product page.
SOLUTION
The update of the new Product Page led to a 16% increase on conversion rates. As well as the new homepage converted to more kit purchases.
